Optimize your PPC Campaigns!
Do you suspect your Competitors may be clicking on your Pay-per-Click Search Engine listings? Clicking across multiple search engines in order to escape detection? Depleting your Pay-per-Click Funds?
After 5 (or more - you decide!) repeated clicks from a Pay-per-Click listing onto your website, our exclusive ClickMinder™ pops up to deter potential abusers. Completely optional, and can also be customized to fit your particular site's needs. NOT Stopped by Pop-up Blockers!
Track ALL Pay-per-Click Search Engines.
Tracks each and every Pay-per-Click Search Engine - even ones most people have never heard of!
Track Actual Keyword Search Terms Used.
Save on your campaigns by using our reports to learn what keyword phrases are generating the highest ROI.
Search Engines need proof that your repeated pay-per-clicks clicks are coming from the same user. Standard server logs cannot accomplish this. But our Auditing Tool tracks individual users - and can be used to legitimately establish fraudulent activity. And the fact that your data is collected by an independent agency adds even greater weight to the validity of your Pay-per-click tracking data.
Having clicks originating from a foreign country that you receive no business from is often suspected fraud. With WCW, you know exactly where your clicks are coming from, down to the country, region, and even the city.
Detect repeated clicks across multiple Pay-per-Clicks.
Example:
If an abuser visits your site from Yahoo! Search Marketing, Google AdWords, Business.com,
Microsoft Adcenter, and then twice from Sprinks, we will report that
this user has visited your site six times. It is impossible for
Pay-Per-Click Search Engines to protect you from this type of
fraudulent behavior. (They are only able to audit activity stemming
from their own service.)
Detect AOL and dial-up abusers who have multiple IPs.
Detecting
abusers coming from proxy servers has long been a difficult problem to
overcome. Even your standard server logs cannot detect and track
individual users coming from the same IP - but WhosClickingWho™ can!
Enables you to catch abusers who are only clicking on your site once or
twice a week to escape detection!
Pay less per day than most people spend on their morning cup of coffee!
And
never miss important events that affect your marketing campaigns! We
help you stay current with our live Search Engine News feed! Ready to
find out WhosClickingWho?™
Awesome! I suspect click fraud! Show me pricing!
I want to deter click fraud - But I have questions...
How did you guys come up with this PPC tracking software?
WhosClickingWho?™ Independent Auditing Service is a tool developed solely to help identify abusers fraudulently clicking on Pay-per-click listings, and in no way implies any abuses by the Pay-per-click Search Engines themselves. We believe legitimate Pay-per-click Service companies are also as keenly interested in preventing fraudulent click activity as their customers are. PPC Audit Inc. makes no assertions as to what constitutes fraudulent click activity. Such determinations are to be made between the PPC search engine user and PPC search engine provider, based on the user's data provided.
How we got started:
Read the story behind WhosClickingWho
ZD NET
Google CEO Eric Schmidt recently revealed that he clicks on Google ads "all the time." Asked at the Search Engine Strategies Conference earlier this month "When was the last time you clicked on an ad, and why, at Google?" Schmidt acknowledged: I do it all the time, probably because I want to make sure that everything was working.....
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Google agrees to pay $90 million on click fraud lawsuit
SAN DIEGO (Reuters)
Web search leader Google Inc. said on Wednesday it had agreed to pay up to $90 million to settle a class action lawsuit over advertising fraud by outside parties on its site, in a bid to put the controversy behind it....
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WCW in Revenue Magazine
In "Defend Yourself Against Click Fraud", Mary O'Brien mentions WhosClickingWho as a good Pay-Per-Click Campaign tracking tool.Read entire article (PDF)
Check out The Wall Street Journal mention of WCW:
Web Startups Vie To Detect 'Click Fraud'
Wall Street Journal
The search-ad market is estimated at around $4 billion in the U.S. in 2004, and the vast majority of Google's revenue comes from search and similar keyword-triggered Web-site ads. But there is increasing evidence that some people are clicking on such ads either to run up fees for competitors, to boost the placement of their own ads or to make money for themselves...
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