The President of PPC Audit, John Carreras, saw the need to combat the problem of PPC click fraud among bid competitors. Thus, he created WhosClickingWho to help bidders concentrate their PPC expenditures on legitimate patrons.
About the President of PPC Audit Inc.
The President of PPC Audit once was a leader in the Trade Show Product Industry for over 20 years. As a high-end Pay-per-Click Search Engine bidder, he had always been suspicious his competitors were clicking on his pay-per-click listings across several search engines, but he certainly didn't want to hire an extra person just to sit around and pour through his server logs. And he felt: maybe he was just being a bit paranoid.
Then, one day he realized he wasn't being paranoid. He had returned from a large trade show given in his industry. He checked his week's PPC expenditures, and they were about half what they always were. This confirmed his long-held suspicions. All his competitors were at the trade show - so they didn't have time to go clicking on his listings. His blood was boiling, and he decided he had to do something. And he realized that if he needed a solution, others did too.
With the help of other team members, he created Who's Clicking Who software. It took over 2 years, and there were the usual development hurdles, but he and his team worked through each one of them.
He was spending an average of $5000 per month before WCW auditing software was installed. Over 6 months, his expenditures have gradually decreased to under $4000 per month. That's over 20% savings. He got rid of the fraudulent clicks and kept the same rate of sales! We expect our customers to have the same results or better. Click Fraud is a continuing problem in the Pay Per Click (PPC) Search Engine Industry. So sign up today for our 30 Day FREE TRIAL and start saving on all of your Pay Per Click Advertising Campaigns!