The President of PPC Audit, John Carreras, saw the need to combat the problem of PPC click fraud among bid competitors. Thus, he created WhosClickingWho to help bidders concentrate their PPC expenditures on legitimate patrons.

About John Carreras
John Carreras holds a company that has been a leader in the Trade Show Product Industry for over 20 years. As a high-end Pay-per-Click Search Engine bidder, he had always been suspicious his competitors were clicking on his pay-per-click listings across several search engines, but he certainly didn't want to hire an extra person just to sit around and pour through his server logs. And he felt: maybe he was just being a bit paranoid.

Then, one day he realized he wasn't being paranoid. He had returned from a large trade show given in his industry. He checked his week's PPC expenditures, and they were about half what they always were. This confirmed his long-held suspicions. All his competitors were at the trade show - so they didn't have time to go clicking on his listings. His blood was boiling, and he decided he had to do something. And he realized that if he needed a solution, others did too.

With the help of other team members, he created PPC Auditing software. It took over 2 years, and there were the usual development hurdles, but he and his team worked through each one of them.

The Results
John Carreras was spending an average of $5000 per month before WCW auditing software was installed. Over 6 months, his expenditures have gradually decreased to under $4000 per month. That's over 20% savings. And his sales are still even. He got rid of the fraudulent clicks! You can email John with questions at anytime at johnc@whosclickingwho.com.

Key Officers
John Carreras, President
John Carreras owned a very successful tradeshow display company that specialized in portable displays, graphic design and production for 18 years. He started it from scratch and grew it to annual sales in the millions on the key philosophy that the customer is always number one. In mid 2002, he founded PPC Audit Inc. when he saw the need for independent auditing of pay-per-click campaigns. The potential for this type of service offering in the PPC advertising industry was so great that in early 2005, John sold his tradeshow display company to devote 100% of his time to expanding WhosClickingWho.com by adding new tools and products. In his early days, John was a well-known Radio Personality for a #1 rated Silicon Valley comedy radio show. Today he enjoys being a family man and vacationing with his loving wife and 3 children (and laptop).

Brian Boockholdt, VP of Sales
Brian Boockholdt has many years of experience in the 'High Tech' industry, managing professional teams and million dollar budgets. Since joining WhosClickingWho.com at the invitation of his long-time friend, John Carreras, Brian has participated in growing the business over 100% and his vision for the future will guide the company as the industry evolves. He has been instrumental in the development of the newest version of the software by listening to his customers and guiding the programmers to incorporate many of the features that everyday users are looking for. In his spare time Brian enjoys photography and is the official photographer for California USA Wrestling.

Professional Advisors
CPA - David Muscara, Managing Partner of Muscara & Pasquinelli