PPC Click Fraud: It's A Bigger Problem Than You Think
WebProNews

With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years. According to a report by PriceWaterHouseCoopers...
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Click Fraud Being Offered By Email
Web Pro News

When Google was naming potential problems that could affect the company adversely in their IPO filing, they indicated PPC click fraud was one of their biggest worries. Considering the report by Tim Yang, it appears as if Google may have even more to worry about when it comes to click fraud...
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'Click Fraud' Costly to Search Engine Advertisers
NewsMax

As many as 20 percent of all "clicks" on Web-search site ads are fraudulent  and those false clicks can cost an advertiser plenty...
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Click Fraud: A Legal Look
Search Engine Watch

Questions swirl around the click fraud issue. Do the search engines need to police more? Is it the search marketer's responsibility to audit closely? Are those doing bogus clicking likely to face penalties? In this session, experts offered an overview of what's going on and examination of the legal issues with click fraud...
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'Click fraud' seen as threat to online advertising boom
Associated Press

Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines...
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Click Fraud: Somebody Is Cheating You
ClickZNetwork

Click fraud has been discussed among the affiliate and search engine marketing (SEM) communities for several years. Yet many online media buyers are unfamiliar with the term...
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Click Fraud - The Fly In The Ointment For PPC Ads
Bios Magazine

Click fraud is the inevitable by-product of PPC advertising. If a business is running a campaign with Overture, Google or any of the other service providers to promote and sell products from its Web site, each keyword included in its campaign has a value attached to it which determines how much the advertiser pays when it is clicked on.
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Click Fraud: The Google Killer
By Garrett French - WebProNews

Google listed click fraud as one of the potential "worries" that would-be investors should consider. In fact, they admitted to regularly paying refunds because of click fraud and stated that they may have to make retroactive payments.
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Lifting the Lid on Google
By Richard Shim - CNET News.com

Article quotes Google: "We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks we may have to issue refunds retroactively of amounts previously paid to our Google Network members"
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India's secret army of online ad 'clickers'
By N VIDYASAGAR - Times News Network

A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month.

"It's boring, but it is extra money for a couple of hours of clicking weblinks every day," says a resident of Delhi's Patparganj, who has kept a $300-target for the summer.
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Arrest Shows Google's Vulnerability
By Garrett French - Insider Reports

Now consider a smarter click fraud engineer. His software allows fraudsters to type in competitor's names and then crawl the web clicking on AdSense ads where his competitor's ads appear. Perhaps it even clicks on AdWords ads for your competitor's search terms. Instead of trying to extort money from Google, this click fraud engineer sells his software to unscrupulous marketers, allowing them to steal their competitors' ad budget.
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Google CFO: Fraud a big threat
By Krysten Crawford - CNN/Money

A top Google official said that growing abuse of the company's lucrative sponsored ad-search model jeopardizes the popular Internet search engine's business.
"I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model," Google Chief Financial Officer George Reyes said Wednesday.
Reyes, speaking at an investor conference sponsored by Credit Suisse First Boston, was referring to an illegal practice known as "click fraud" that occurs when individuals click on ad links that appear next to search results in order to force advertisers to pay for the clicks.
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