Large Subscription Website Network Sees 10% Reduction in Acquisition Cost Within Weeks.

The marketing manager of a large network of subscription websites subscribed to WhosClickingWho?™ in order to analyze the tens of thousands of clicks they were buying on a monthly basis.  Less than two weeks later, their company saw a significant reduction in the number of clicks they were being charged for. After further investigation, they found that their problem hadn't been "click fraud" by definition, rather it was uneducated users!

Many of their registered users were going to their website on a daily basis via their pay per click ads. Rather than bookmarking the website, they had been doing the same search on Google and clicking the ad they recognized on the right hand side each day.  Once the WhosClickingWho? Clickminder™appeared to these users (after 5 clicks) and asked them to bookmark the website, they stopped using the PPC ads to get to their site - an instant savings!

Today, the company's new customer acquisition cost is down 10% from what it was before WhosClickingWho?™

---

JD Watersports

Utilizing the WCW Audit Report of our PPC data, JD Watersports in Costa Rica
was able to secure a credit from Yahoo of $426 based on one (1) months
activity.

Pat Hoyman
JD Watersports

 

 

Do you have a Success Story you would like to share? Click Here